Management / Label Services / Publishing

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Originally from Saint-Lô, in between Paris and Normandy, Bison Chic offers an organic French-pop, with melancholic accents reminding of the great snowy landscape. Somewhat sunny, somewhat melancholy, like his character, happy-sad clown.


At the origin of his former projects Born in Alaska and Bye Bye Léone, Alex Grouldinsky took his first steps on stage at the age of 15 at the Normandy, Saint-Lô. An assertive melodist, he enjoys collaborating with people who feed his inspiration. Behind Alex, a.k.a "Bison", there is also L'Ombre de Chic, the visual artist and his collages that count a beautiful community on Instagram.


For this new solo project, he works with Maxime Lunel (ex In the Canopy, winner of FAIR 2016, co-founder of Hanami and musician of YADAM) for the live shows, arrangements, recording and production of his first EP at Studio Mastoïd (Paris), co-mixed by Perceval Carré (L'Impératrice, Isaac Delusion, Polo & Pan, Parcels...). The project is soon joined by Harmo Draüs (member of David Shaw and the Beat and founder of management and publishing company We Do No Harm) for the voice arrangements and live shows. 


The first eponymous EP of Bison Chic is expected in early 2021.

Photo credits : © Emi Hope / L'ombre de chic

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